MAXIMISING PROFITABILITY FOR LEISURE & ATTRACTIONS BUSINESSES
COMMERCIALLY FOCUSED WORKSHOPS FOR
LEISURE LEADERSHIP TEAMS
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Attract More Customers
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Fix Customer Retention
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Beat your Competition
DOES THIS SOUND FAMILIAR?
YOU HAVE A GREAT TEAM, AND A GREAT PRODUCT, BUT...
🔻 You're not doing the numbers you need
🔻 Standards can be 'hit & miss'
🔻 You get a few negative reviews, but there aren't enough positive reviews to dilute them
🔻 Your marketing never has the right impact
🔻 You rely on discounts ('old faithful!') to get customers in
🔻 You're struggling to beat competition
Many leisure managers have climbed the ranks from 'pool lifeguard' to 'duty manager', and onto 'general management'.
While this may make for great operational managers, it does not create entrepreneurial business leaders who know exactly what levers to pull to increase revenue, fix customer retention, and improve margins.
Marketing to attracting new customers or bring customers back, can feel like throwing mud at the wall - so the team turn to discounts to attract customers, which can do long term harm to the business.
Leisurology has designed a concise and distilled approach to profitable leisure leadership, packaged in unique workshops.
Create your own workshops based on your business' specific needs, from a list of market leading modules.
Listen: Why Discounts Are So Dangerous...
Poorly utilised, discounts hurt the business twice. First, on the day of the discount, then again when the customer is anchored to the reduced price, and sees limited value at full price.
TESTIMONIALS
WHAT OUR CUSTOMERS SAY
Leisurology is the 'go to' company if you want your business to perform better. This service is undoubtedly an advantage for every leisure business. He doesn’t waste time and will fix your core issues rapidly. Don’t contact him if you are not willing to get results. I envy his past employers!
Si has got the know-how to make your customers say: “Shut up and take my money!”
Si's passion for providing top-notch leisure guidance and programs shines through in everything he does. His innovative ideas and strategic approach have significantly contributed to the success of the industry.
Not only is Si an expert in his field, but he is also an inspiring individual to work with. His positive attitude, attention to detail, and commitment to excellence make him an asset for any leisure business.
Si from Leisurology has this unique ability to distill the principles of profitable leisure business and cut out all the noise. He has helped me re-think my approach to my own mature business, which is continuing to grow!
Book the free virtual coffee with Si, and you'll immediately see what I mean!
WORKSHOP BENEFITS
WORTH EVERY PENNY
Attract More Customers
Empower your Leisure Leadership team with the 'levers to pull' to increase new business, for BOTH the short & long term.
Fix Customer Retention
Stop hemorrhaging the customers you've worked hard to attract. Keep them re-booking, re-buying & re-visiting.
Increase Positive Reviews
Your 'brand' IS the conversation people are having about your business when you aren't there. Let's optimise!
Improve Service Standards
The original 'whack-a-mole' - as one thing improves, another slips! Our systematic approach will fix hit & miss standards, for good.
Beat the Competition
Suffocating under competition?
Arm your teams with the principles that turn your audience into raving fans of you, and you alone.
Optimise Staff Performance
Your people ARE your product. Discover how to identify under-performance sooner, resolve quicker, & with less admin.
CHOOSE FROM 8 MARKET LEADING MODULES
PROFITABILITY WORKSHOPS
1, 2 or 3 Day Workshops | 2 Modules per Day
Our market leading modules have been designed to solve the most prolific issues facing leisure sector businesses.
Choose two modules per workshop day, or book a free discovery call to find out which modules are best suited to your individual needs.
P.S. Our customers recommend 'Profitable Leisure Principles' as the perfect foundation, and the most impactful workshop for leisure leadership teams.
AVAILABLE MODULES
#STRATEGY
PROFITABLE LEISURE PRINCIPLES
A 'North Star' for Leisure Leaders:
Do not underestimate the power or value, of viewing all leisure management decisions through the commercial lens delivered from this workshop.
V1.3
#UX
THE FOUNDATION 5
All About Standards...
The Foundation 5 workshop breaks down the link between service standards & revenue.
The Foundation 5 'System of Management' then ensures lasting change AND reduced admin. Win Win.
V1.2
#UX & #STRATEGY
RE-BOOK, RE-BUY, RE-VISIT
Will they come back?
If ALL your marketing channels failed today, would your business grow, or die?
Re-book, Re-buy, Re-visit breaks down the foundations of growth, lowering the cost of customer acquisition relative to their lifetime value.
V2.0
#STRATEGY
DATA TO DECISIONS
Is your business growing, or contracting? Are your leaders performing? Is your future secure?
Data can reveal all. Data can tell a story long before it unfolds, and help inform a change of course before it's too late. In this module, find out what data to pay attention to, what to ignore, and how to setup data systems to reduce admin and inform decisions.
V2.1
#STRATEGY
PROFITABLE PRODUCTS: DESIGN, DELIVER & REFINE
What to do when 'build it & they will come' fails?
You've built a great facility, invested in engaging kit - now you need to attract more customers, and keep them returning.
Find out how we create engaging products, wrapped in an irresistible offer, that we can charge more for?
Say no to discounts, and yes to more money, from more customers, attending more frequently.
V1.3
#UX & #STRATEGY
INFLUENCING BUYING BEHAVIOUR
Don't leave money on the table.
As websites become responsible for a larger percentage of trade, optimisation strategies become crucial.
Find out how we can influence purchasing decisions throughout the customer's journey, both onsite & offsite.
V1.2
#UX
CONTAGIOUS CUSTOMER EXPERIENCES
The beating heart of Leisure Businesses.
When your negative reviews aren't diluted by hundreds of positive reviews, it is a sign that the customer experience (UX) is sub-optimal.
This module focuses teams on the management, leadership & measuring of customer experience - why it matters, and it's link to the future of the business.
End 'hit & miss' customer experiences - for good.
V2.0
#PEOPLE
RECRUITMENT TO REVENUE
People are the product...
As the Leisure landscape becomes more competitive, customer experience is governed by the people serving it. Your people.
Find out how to improve the quality of applicants, inspire outstanding team performances, and how systems can measure staff performance while reducing the administration of leadership.
V2.1
Are you ready to Maximise Profitability?
Find out what a Leisurology workshop can do for your business.
Book your free 'no obligation' virtual coffee now.
NEED TO KNOW MORE?
FREQUENTLY ASKED QUESTIONS
My business does fine, why would I need this?
Why do Olympic athletes have coaches?
Your business may well be doing great now, but as your business matures, the cost of maintaining it 'as new' goes up too. Staff can become 'comfortable' and the novelty, for customers and staff alike, wears off.
This is often when competition takes aim.
Don't let complacency be your downfall.
Can't I just employ the expertise I need?
More often than not, recruitment is an expensive lottery. In our Leisure sector staff normally have great operational experience, but few have a commercial background & an entrepreneurial approach.
Attracting and employing entrepreneurs is expensive, and hard to do if your margins are already tight.
We work with your operators to give them market leading commercial acumen.
How can I be sure the outcomes will stick, & things won't go back to have they have always been?
Every workshop is designed for lasting change. It includes the systems required to implement changes and measure ongoing performance.
These changes are then communicated to the company directorship, if not in attendance, so they can be measured and monitored beyond - or consider an ongoing monitoring package with Leisurology as part of their consultancy programs.
How can these workshops make such bold claims around profitability?
Testing and Distillation. There is a lot of noise around what works in business - distilling & testing this noise down to ‘first principles’ for Leisure Businesses is the philosophy of Leisurology.
This content is then delivered in full engagement workshops, where team members are lead through a ‘guided discovery’ process for maximum understanding and future application. Interested in joining the ongoing testing? Talk to Si about joining one of his Beta programs.
How many people can/should attend each workshop?
1-8. It’s possible to run the sessions with up to 10 people, but in our experience 3-8 is the sweet spot.
Do the attendees need previous experience or qualifications?
No. The workshops focus on the application of ‘first principles’ in your business. The attendees will be expected to understand your business at a management level though.
How is the course bespoke & tailored to our needs?
The pre-course onboarding process includes a deep dive into the nuances of your business, and your specific challenges/needs.
Our performance is reliant on a strong understanding of the challenges we’re trying to overcome. The workshops are then tailored to solve the key issues you’re facing.
This initial onboarding may also include some consultancy to help finalise the demands of your specific business.
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PROFITABLE IDEAS & STRATEGIES
FOR LEISURE & ATTRACTIONS BUSINESSES.
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